Blog

Blog
From Our Team: Getting Your Best Race Photos

You’ve worked hard to prepare and perform in your event, and we want you to have the best photos to preserve your memories of your accomplishment. So we, the photographers and editors at Focal Flame Photography, would like to share some tips from our team to help make your photos awesome.

Press Release: Wisconsin Gran Fondo Series Chooses Focal Flame Photography

Cyclists in the Wisconsin Gran Fondo Series, an epic rural cycling series in an area described by Bicycling Magazine as “cycling nirvana,” will receive free FocalShare™ digital photos this year due to a partnership between race organizer SkylusSport and professional photography and video production firm Focal Flame Photography.  

Run Madtown: What’s In a Name?

Run Madtown 2017 is an inaugural race with a 43-year history. Confused? Here’s how it came to be: the first runner-organized marathon in Madison happened in 1974, when 59 runners looped twice around Lake Monona. Except for a few gaps, annual Madison marathon races continued for decades. From the mid-1990s onward, a traditional half-marathon and marathon were held in Madison on the Sunday of Memorial Day weekend—the least weekend in May. And then things started to heat up.

The Video Production Process: Role Of The Creative Brief

So you've decided to start the video production process for visual storytelling of your organization—or perhaps you're considering this in the near future. Our team can't wait to work with you!  Let's examine the process, starting with the creative brief.

Video for Every Purpose: 10 Different Types of Video

Perhaps you're thinking about using video marketing for your business or organization, but you don’t know just exactly what you want.  Here are ten common types of video that can be effective in marketing your products and services.

Choosing a Video Spokesperson

You’ve decided to promote your business or organization with a video. Now you need to make some decisions about who is going to speak for you. You may be thinking, “I’m not the spokesperson type, I’m not like Flo (the insurance persona) or 'the most interesting man in the world' (of beer commercial fame).  The good news is that you don’t need to be any particular type of spokesperson. Instead, when you are choosing who will speak on behalf of your organization or brand, consider the following attributes.

Video Profile: E3 Endurance Coaching Madison

When business owner Zeus Arreguin wanted to tell the story of E3 Endurance Coaching of Madison, Wisconsin, he turned to the video production crew at Focal Flame Photography. The result? A video that truly shows not only what triathlon training is like, but what it's like to experience it as a close-knit team.