So you've decided to start the video production process for visual storytelling of your organization—or perhaps you're considering this in the near future. Our team can't wait to work with you! Let's examine the process, starting with the creative brief.
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Video for Every Purpose: 10 Different Types of Video
Perhaps you're thinking about using video marketing for your business or organization, but you don’t know just exactly what you want. Here are ten common types of video that can be effective in marketing your products and services.
Read MoreChoosing a Video Spokesperson
You’ve decided to promote your business or organization with a video. Now you need to make some decisions about who is going to speak for you. You may be thinking, “I’m not the spokesperson type, I’m not like Flo (the insurance persona) or 'the most interesting man in the world' (of beer commercial fame). The good news is that you don’t need to be any particular type of spokesperson. Instead, when you are choosing who will speak on behalf of your organization or brand, consider the following attributes.
Read MoreVideo Profile: E3 Endurance Coaching Madison
When business owner Zeus Arreguin wanted to tell the story of E3 Endurance Coaching of Madison, Wisconsin, he turned to the video production crew at Focal Flame Photography. The result? A video that truly shows not only what triathlon training is like, but what it's like to experience it as a close-knit team.
Read More10 Ways for Small Businesses to Use Video
How can you use video marketing for your small business or nonprofit organization? Here are ten ideas to try - accompanied by videos we've produced for our clients.
Read MoreTaking Care of Business: Mad City Labs
Mad City Labs develops and manufactures exceptionally specialized products to aid scientists looking at exceptionally tiny objects. When they needed product photographs with a big impact, they turned to Focal Flame Photography. Learn more.
Read MoreTaking Care of Business: Design Electric of Madison
When Design Electric contacted Focal Flame for headshot photography of their hard-working crew and founders, the response was an enthusiastic, "Of course!" After all, when photographers and lighting designers start talking, there's a lot of common interest. Here's an inside look at the company in this Taking Care of Business article.
Read MoreTaking Care of Business: Dancing Lotus Fitness Studio
When Dancing Lotus Fitness Studio owner Erica Neis decided the time was right to create updated commercial photographs for her business, she knew that the end product had to capture the dynamic energy that pulsated through Zumba® sessions at the studio. So she contacted Focal Flame Photography. "I knew Focal Flame could capture amazing moments in motion," she said.
Read MoreTaking Care of Business: J.H. Findorff & Son, Inc.
J.H. Findorff & Son, Inc. has designed and built some of the most recognizable structures in Madison. Focal Flame Photography recently created professional headshot portraits of several Findorff executives, leading to fascinating insights about the past, present, and future of the city. Read more about Findorff's role in shaping Madison's skyline.
Read MoreChiropractor Laura Konopacki on Selecting a Headshot Photographer
How do you choose a headshot photographer in Madison? For Dr. Laura Kanopacki, it meant focusing on quality and integrity.
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