So you've decided to start the video production process for visual storytelling of your organization—or perhaps you're considering this in the near future. Our team can't wait to work with you! Let's examine the process, starting with the creative brief.
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Video for Every Purpose: 10 Different Types of Video
Perhaps you're thinking about using video marketing for your business or organization, but you don’t know just exactly what you want. Here are ten common types of video that can be effective in marketing your products and services.
Read MoreChoosing a Video Spokesperson
You’ve decided to promote your business or organization with a video. Now you need to make some decisions about who is going to speak for you. You may be thinking, “I’m not the spokesperson type, I’m not like Flo (the insurance persona) or 'the most interesting man in the world' (of beer commercial fame). The good news is that you don’t need to be any particular type of spokesperson. Instead, when you are choosing who will speak on behalf of your organization or brand, consider the following attributes.
Read MoreVideo Profile: E3 Endurance Coaching Madison
When business owner Zeus Arreguin wanted to tell the story of E3 Endurance Coaching of Madison, Wisconsin, he turned to the video production crew at Focal Flame Photography. The result? A video that truly shows not only what triathlon training is like, but what it's like to experience it as a close-knit team.
Read More10 Ways for Small Businesses to Use Video
How can you use video marketing for your small business or nonprofit organization? Here are ten ideas to try - accompanied by videos we've produced for our clients.
Read MoreBehind the Lens - Video Production: Preschool of the Arts “We Believe”
Preschool of the Arts needed a video that would help explain exactly what made the school unique, so they turned to Focal Flame for video production. Executive Director Stacy Mitchell said, “Everything I knew in my heart about our school was depicted with beauty, great skill and impeccable quality."
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