Press Release: Wisconsin Gran Fondo Series Chooses Focal Flame Photography


Madison, WI —- Cyclists in the Wisconsin Gran Fondo Series, an epic rural cycling series in an area described by Bicycling Magazine as “cycling nirvana,” will receive free FocalShare™ digital photos this year due to a partnership between race organizer SkylusSport and professional photography and video production firm Focal Flame Photography.     

"Recognizing Wisconsin Gran Fondo Series participants' dedication, passion, and commitment to cycling is paramount for us, and we wanted to make sure that photo and videos from the WGFS events matched this level of dedication. Focal Flame exceeds all other service providers we've seen both nationally and locally in terms of quality and speed," said Russel Larson, Director, SkylusSport LLC.

The picturesque backdrop for the race photos will be the natural beauty of the Driftless Region, an area where Ice Age glaciers carved a cyclist’s playground of bluffs, ravines, coulees and lowlands. This terrain is the site of all three 2017 Wisconsin Gran Fondo races: Tour de Coulee on June 10 near La Crosse, Wisconsin, the Circus Gran Fondo on July 8 near Baraboo, Wisconsin, and the Dairyland Dare on August 12 near Dodgeville, Wisconsin.

Within the event industry, Focal Flame Photography is known for exceptionally high-impact images, unheard-of 24-h turnaround time, and innovative delivery solutions including the FocalShare™ iOS app which allows 1-touch sharing of branded event photos to social media platforms. 

“Our team is laser-focused on creating images and video that celebrate striving in action,” said Clint Thayer, co-owner and lead photographer, Focal Flame Photography. “We have ridden these hills ourselves and know what an accomplishment it is to conquer them. It’s an honor to document the visual journey of Wisconsin Gran Fondo racers, and we look forward to crafting their photos with the same speed and spirit with which they approach the event.”


About the Wisconsin Gran Fondo Series

Launched for the 2017 cycling season, the Wisconsin Gran Fondo Series (WGFS) is designed to offer the ultimate in midwestern hospitality and road cycling challenges wrapped into a premier series of rides that cater to the abilities and interests of cycling enthusiasts from novice to elite professional. "Unlike other large-scale series rides or stage races around the U.S., we've elected to only launch two new rides this year to maintain our respect for other well operated events throughout our region," says Event Director Russel Larson of SyklusSport. Larson comments, "Furthermore, by offering different distances, we expect to support participation in other events by providing fully-supported venues through which riders can confidently prepare. And, we look forward to continuing our mission of supporting community organizations within the WGFS territory."

About SyklusSport 

SyklusSport LLC, organized in early 2015, is an event management company with staff relying on two decades of event management experience, specializing in the production of road cycling events. In addition to the annual production of a small core of events that it owns, SyklusSport LLC provides professional consulting services to other organizations wishing to produce premier-class, participant based events.

About Focal Flame Photography

Established in 2010, Madison, Wisconsin-based Focal Flame Photography LLC provides photography and video production services throughout the Midwest and beyond. Through high-impact photography and videography integrated with marketing support, Focal Flame Photography captures the visual journey of people who are #striving to accomplish their goals in their personal lives, their businesses and organizations, and their communities. Our staff of 12 offers sport event photography, drone videography (FAA-certified), commercial photography and videography for businesses and nonprofits, subcontracted services for agencies, and professional headshot portraits for solo employees to hundreds of staff members.