Philanthropic donors today are inundated with choices.  Video is a powerful way to bring their attention to your cause, and do it quickly. In just a few moments you can capture their attention, communicate your message, and make a call to action. But there are a few things to consider before embarking on the video journey. Check out these tips.

Each year over 3,000 volunteers work at events such as the Madison Marathon that are organized by Madison Festivals, Inc. Volunteers' efforts help them raise money for their favorite charitable causes. The six members of the Kraemer family have long participated in helping the Madison Marathon and other events run smoothly. We recently spoke to Kevin Kraemer about his family’s involvement and what it means to all of them.

Glenda Adams is a familiar face among runners in the Madison area. Besides being a talented runner, she serves as a part-time photo editor for Focal Flame Photography, the official photographers for the Madison Marathon events. Here, Glenda describes why she loves competing in races—including the Madison Marathon.

Ed and Michelle Poelsterl will be celebrating their 12th wedding anniversary in a unique and active way: by running the Madison Half Marathon together on November 13, 2016, covering 13.1 miles side by side. It's a journey that has brought them even closer to each other while they've focused on their health, discovered a shared joy in staying active, and dedicated themselves to setting a good example for their two children.

As a video production company, we work with business owners, nonprofit founders, and other spokespersons who are representing their organization. Whether you loved acting in school plays in high school or broke into a sweat during public speaking class, it's common to feel a little apprehensive about doing a good job as a spokesperson. After all, you're telling the story of an endeavor that is deeply meaningful to you! These tips can help you succeed as a spokesperson for your video project - and enjoy the process too.