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Taking Care of Business: Design Electric of Madison

When you get photographers and lighting design experts in the same room together, there's a lot to talk about. After all, both professions involve sculpting with light. So when Design Electric of Madison called with a request to capture group and individual headshot portraits of their hard-working crew, Focal Flame Photography couldn't have been more delighted. 

For our Taking Care of Business series, we asked Design Electric representative Amy Larson for an inside look into the company. Here's what she had to say. 


How  long has Design Electric been in business?
Design Electric was started in the spring of 2010.  RJ and Travis Larson created Design Electric of Madison with the goal of taking residential electrical design and installation to the next level in quality and creativity.

How  many  people work for the company?
We currently employee five full time electricians  and one part-time office position. 

What is Design Electric known for within your industry? 
We specialize in lighting design, installation and remodeling.  Currently there are very few electrical contractors that offer lighting design consulation.  We work very closely with our clients to seek out the best functional characteristics that are unique to our clients and their homes.  We pride ourselves on the personal service we give to each of our clients.

What do you find most exciting or fulfilling about the work you do?
The most enjoyable part of my day is spent meeting with clients and designing creative solutions to their lighting and electrical needs.  I love the challenge of helping them resolve often times distinctive and difficult electrical situations. The offering of lighting system design are somewhat unique in the industry and something Design Electric prides themselves in offering to its customers at no additional charge.  We keep up to date on the industry's new and exciting technological advancements and strive to use these advancements as creative and innovative ways to meet the client’s needs. 

What are some of the most frequent questions you hear about Design Electric? 
“Do you  do the installation too or just the design?” is probably one of the most asked questions. The others relate to data installations like phone and cable TV and speaker wiring, which we do perform.

What have been the most interesting trends you’ve seen within your industry? 
The advancement and utilization of LED lighting has been amazing. The speed in which the technology has been integrated into so many areas has brought some really exciting and challenging  processes to our industry.

Any challenges that your company has overcome that you’d like to share? 
Thankfully the largest challenge we have been faced with and have continued to battle with has been a very rapid growth. Thanks to the loyalty of our client base and their willingness to “spread the word” we have grown far more rapidly than we had planned. This, by the way, is a great “challenge” to be faced with!

Are there any ways that Design Electric tries to “give back” to the local community? 
We have been involved in many community projects as a team leader, financial contributor, and labor provider for Aaron’s House, Home Makeover, Hammer With a Heart, and Habitat for Humanity. 

What would you like people to know about Design Electric? 
We truly believe in exceeding our clients expectations of customer service.  We feel that great customer service is what you should EXPECT from your contractor. We will get to know you as a person so we may personalize our service to your particular style, needs, and lifestyle. 

Does your organization need updated headshot portraits? Our team of photographers would  honored to create them on site at your location or in our studio. Contact us today.