Corporate Photojournalism

Corporate photojournalism on behalf of a law firm requires a nuanced understanding of the client-attorney relationship. When Bell Giftos LLC needed images to portray their expertise, they turned to Focal Flame Photography. Learn more. 


Relationships matter. That’s the core value of Bell Giftos LLC, a Madison law firm launched by attorneys John Giftos and Roisin Bell in early 2013. After spending many years practicing law in large firms, Bell and Giftos decided to strike out on their own and focus on providing exceptional client service and developing strong relationships to effectively represent each of their clients, which range broadly from large companies to small businesses, from government entities to associations, and from employers to individuals.

So when they needed to choose a law firm photography service provider, they knew that conveying the value of client-centric relationships was a key theme.

“As I talked with John and Roisin and watched them interact during their photo shoot, their professionalism just came through in every moment,” said Clint Thayer, photographer and owner of Focal Flame Photography. “Capturing their dedication to the practice of law in combination with the personable approach they took with business owners and individual clients was the main objective.”

The practice areas of Bell Giftos LLC include a broad range of litigation and dispute resolution, including commercial litigation and business torts, medical malpractice defense, products liability defense, estate and trusts disputes, and intellectual property disputes.  With over 25 years of combined litigation experience, Bell and Giftos work with clients on objectives from reducing risk to successfully litigating before trial and appellate courts. In some situations clients turn to them to resolve conflicts out of court through mediation and negotiation. In every instance, client needs are of paramount importance. That sensitivity also extends to client budgets, as Bell Giftos has developed a business model that provides excellent results at highly competitive rates.

When asked about the law firm photography shoot experience, John Giftos said, “Clint was great to work with for our professional photos. He made the photo shoot extremely easy, comfortable and professional, which is rare in the context of professional photographs, He delivered excellent results and was a pleasure to work with. We will definitely recommend him to others and use Focal Flame's talents for our future business needs.”

The law firm photography images chosen by Bell Giftos LLC included black-and-white portraits and scenes that were composed to allow a sense of approachability appropriate to the firm’s client-centered methods. Photos were licensed for use in web and electronic marketing of the firm.