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Choosing a Video Spokesperson

You’ve decided to promote your business or organization with a video. Now you need to make some decisions about who is going to speak for you. You may be thinking, “I’m not the spokesperson type, I’m not like Flo (the insurance persona) or 'the most interesting man in the world' (of beer commercial fame).  The good news is that you don’t need to be any particular type of spokesperson. Instead, when you are choosing who will speak on behalf of your organization or brand, consider the following attributes.

Video Profile: E3 Endurance Coaching Madison

When business owner Zeus Arreguin wanted to tell the story of E3 Endurance Coaching of Madison, Wisconsin, he turned to the video production crew at Focal Flame Photography. The result? A video that truly shows not only what triathlon training is like, but what it's like to experience it as a close-knit team.

Using Video to Promote Your Nonprofit Organization

Philanthropic donors today are inundated with choices.  Video is a powerful way to bring their attention to your cause, and do it quickly. In just a few moments you can capture their attention, communicate your message, and make a call to action. But there are a few things to consider before embarking on the video journey. Check out these tips.

Madison Marathon Profiles: The Kraemer Family

Each year over 3,000 volunteers work at events such as the Madison Marathon that are organized by Madison Festivals, Inc. Volunteers' efforts help them raise money for their favorite charitable causes. The six members of the Kraemer family have long participated in helping the Madison Marathon and other events run smoothly. We recently spoke to Kevin Kraemer about his family’s involvement and what it means to all of them.

Madison Marathon Profile: Glenda Adams

Glenda Adams is a familiar face among runners in the Madison area. Besides being a talented runner, she serves as a part-time photo editor for Focal Flame Photography, the official photographers for the Madison Marathon events. Here, Glenda describes why she loves competing in races—including the Madison Marathon.

Madison Marathon Profile: Ed and Michelle Poelsterl

Ed and Michelle Poelsterl will be celebrating their 12th wedding anniversary in a unique and active way: by running the Madison Half Marathon together on November 13, 2016, covering 13.1 miles side by side. It's a journey that has brought them even closer to each other while they've focused on their health, discovered a shared joy in staying active, and dedicated themselves to setting a good example for their two children.

Video spokesperson? Who, me? A How-to guide

As a video production company, we work with business owners, nonprofit founders, and other spokespersons who are representing their organization. Whether you loved acting in school plays in high school or broke into a sweat during public speaking class, it's common to feel a little apprehensive about doing a good job as a spokesperson. After all, you're telling the story of an endeavor that is deeply meaningful to you! These tips can help you succeed as a spokesperson for your video project - and enjoy the process too.