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Food photography: Chef Jon Sauce, All in the Family

By Robyn M. Perrin

How much can one person’s quiet, consistent love affect the path of generations that follow? More than mere words can say. And yet, words must tell such stories. Here is one journey spanning three generations. 

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My maternal grandmother was Helen Molnar. The photo on the right-hand side shows her at her high school graduation in 1939. Her abiding quality was kindness, of a depth and genuineness rarely seen. I knew her as a granddaughter knows a grandmother: as a source of steady encouragement, as someone who would listen closely to your thoughts, and as a woman who worked hard her entire life yet always had time for an embrace, a cup of tea, and conversation.

She shared her love of cooking with family and friends throughout her lifetime, baking endless loaves of Hungarian kolach bread and mountains of kifles and bow tie cookies (csoroge) in a walk-thorough galley kitchen that must have measured about 9 feet by 15 feet.

She was also grandmother to my cousin, Jon Molnar, who absorbed every ounce of her passion for hand-crafted food. Jon baked and cooked side by side with Grandma Helen. He was riveted by her intuitive sense of the precise moment to add oregano, the exact pressure to apply to the strudel dough so it would stretch rather than break, and which cabbage would yield succulent töltötkáposzta. And most of all, he learned first-hand that the act of nourishing someone by cooking for them is an act of love.

It was no surprise that Jon chose the culinary arts as his profession.

He attended the Pennsylvania Institute of Culinary Arts and worked tirelessly as in a variety of settings, from commercial kitchens to private sectors to his own establishment. Then, he launched his own brand of food products: Chef Jon Culinary Creations.

A flagship product line for Chef Jon is the Genuine Tuscany sauces. Made with tomatoes sourced from Tuscany, they are deeply flavorful, and far different from the typical thin-palate salty fare of most bottled pasta sauces.

As demand for the Chef Jon Genuine Tuscany pasta and pizza sauces grew, Jon and his wife Cheryl – a professional graphic designer – realized that they would need food photography images to help market the product to consumers and approach retailers to discuss product placement in stores. They hired Madison photographer Clint Thayer of Focal Flame Photography for the series.

“The goals were to shoot the sauce as product shots (on white backgrounds) and to shoot the sauce in a kitchen setting,” said Cheryl. Clint worked with Orange Tree Imports to ensure that the demonstration kitchen background was authentic and warmly lit, taking care that the vibrant color of the sauces invited the eye. Even within glass bottles, the ruby hues were evocative.

 “Clint provided crisp, well lit product photos,” said Cheryl, adding that as a design professional she appreciated the creative approaches Focal Flame Photography provided.

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And of course, after the photo shoot, there was an opportunity to try the sauces. Gathered around the table with my family, I took a bite of spaghetti with Bolognese sauce and was immediately transported back to that tiny galley kitchen. The flavor may have been Italian rather than Hungarian, but the signature was unmistakable: this was something that was developed through love of the craft, through a sincere desire to offer a gift of food carefully prepared. I had to catch my breath at the sudden memory of Grandma Helen, beaming with pride in an apron with flour-covered hands.

Jobb adni, mint kapni,” she might say. It’s better to give than to receive.

Indeed. 

5 Reasons Every Small Business Owner Needs a Photographer

At its core, Focal Flame Photography is a small business.  We know firsthand the experience of building a new business endeavor from concept development to hiring employees. We understand the sacrifices made, the devotion to developing a quality product and service, and the need to squeeze social media engagement in after the children's bedtime. We've always been a fan of small business owners but over the past few years that respect has deepened even further through personal experience. And since our small business focuses on visual storytelling, we've come to realize how important a photographer can be in the development and promotion of a small business. Here are a few tips on how photographers can lighten the load for business owners.

1. Photos build relationships.

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Once upon a time, it was common to walk into the corner market and find Mr. Smith behind the counter day after day. There was a familiarity and relationship in that setting - a familiarity that can sometimes be missing today, especially when your customers find you online rather than at the corner of Second and Walnut.

Photos of you and your staff bring that corner-market intimacy back. Whether displayed on a web site or displayed in your store, showing a recently taken professional headshot of each staff member conveys friendliness and creates an instant connection. It allows for easy recognition when customers need assistance. And it builds your brand image and individual recognition.

Professional headshots allow for integration between a small business owner’s personal LinkedIn account, business web site, and a Facebook Page. This continuity deeps the association between your business and yourself. Keep photos current, no more than two years old. Facial features, hairstyles - they all change over time, and outdated images can be distracting. Let your staff headshots be a reflection of your commitment to customer service: fresh and high-energy.

2. Photos tell a story quickly.

The old adage “A picture is worth a thousand words” is very true. Photos can communicate a great deal to others about your business or organization’s core values.

Visitors can assume your organization welcomes diversity if the entry foyer is decorated with oversize photographs of children, teens, families and seniors from a variety of ethnicities.

Professional photos added to a Facebook page album titled “Services” can let a potential client know your landscape company offers weekly summer mowing service and winter snow removal.

Bookmarks made of photos from your last benefit book drive and tucked in each new book purchase lets your patrons know they contribute to a larger community cause by shopping at your store.

The bottom line: photos can tell your small business or organization’s story - fast.

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3. Photos Document Events

Whether it's your ribbon cutting grand opening, a class or workshop, a conference, a customer appreciation day, a major product release, a holiday or seasonal event for your customers, or even an employee retreat or board meeting, a lot of effort and resources are spent planning your business events. These events simply can't be replicated. Don't forget to hire a photographer to commemorate these important times in your business' history! Having a photo library of events lets you amplify their effect for a long time afterwards through press releases, social media posts, newsletters to customers, and even internal company communications.

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4. Photos Enhance Advertising

The most common reason for a small business owner to need professional photographs is to promote products, events, and services.

Photography can be used to market your company’s product line, the location of your business, or people engaged with your services. These photos can be used for print ads, brochures, mailers, posters, print and digital catalogs, and web pages. High-impact commercial photos can literally stop your customers in their tracks, drawing them into the story of your business and connecting with them on an emotional level. 

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5. Photos Increase Social Media Engagement

In today’s social-media oriented world,consumers have a desire to interact and engage with brands and they do so with photos more than any other type of post. In his article, “Optimizing Facebook Engagement – Text, Links, Photos, or Videos?” on Social Media Today, Morgan Arnold shares that photos provide the greatest return on investment compared to other types of posts - almost triple the level of engagement compared to text alone. In a study conducted in May, 2012 tracking 8,000 posts by 100 well-known brands, Track Social found a photo received over 6,000 points (1 point awarded per like, 3 points awarded per comment) compared to slightly over 2,000 points on a text status. Simply put: photos rule!

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In order to post fresh content on the web, whether it’s a Facebook page or company web site, small business owners need a photo bank showing their products and services. In just a few hours, a professional photographer can often compile an array of photos that you can draw on to promote social media engagement for many months.

Want to learn more about how visual storytelling can help your business grow? Sign up for our e-newsletter - tips and exclusive discounts delivered right to you!

Commercial Product Photography for Rocket Bicycle Studio

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Focal Flame photographer Clint Thayer is gifted in capturing movement. His photos ofcyclocross athletes in action were featured in the January 11th Isthmus insert for the 2013 Cyclo-Cross National Championships, which were held in the Madison area the following weekend. But the fact remains that every moving bike becomes a still life with the click of the shutter. To leave a lasting impression, each photograph needs to be a work of art. Peter Oyen, owner of Rocket Bicycle Studio, recently tapped into Thayer’s knowledge and experience with bikes for his product photography needs.

Since its founding in October 2010, Rocket Bicycle Studio (RBS) has held a core value of “Fit First” - meaning that no matter what level of cycling an individual pursues, from triathlon, cyclocross or even commuting, a proper pre-bike fit is very crucial. Towards this endeavor, Rocket Bicycle Studio has partnered with SBR Coaching, which holds exclusive license to the GURU Dynamic Fit Unit in south-central Wisconsin.

Darla Hofmann, a recent Guru bicycle purchaser through Rocket Studio said, “I had heard a lot of great things and how happy peer athletes were that had the Dynamic Fit with Rocket Studio Bicycles. I have a lot of confidence in Jessica Laufenburg (SBR Coaching) and Peter Oyen, (Rocket Bicycle Studios) so I scheduled my appointment.”

Hofmann's order of the custom Guru started with finding the proper frame size and adding the parts and components she’ll need for her upcoming challenge, IronMan Wisconsin 2013.  Personalizing the purchase experience involved choosing paint schemes and colors, colored bar tape, and wheels. Oyen said, “This makes Darla Hofmann's bike all that more unique, different, and creative. The bike is an extension of her, and each customer’s, personality.”

Small business photography plays a critical role in illustrating this process. Capturing the unique personality of each customer as expressed through the creation of their new bike is where Focal Flame Photography comes in. Every custom bike takes roughly six weeks production time. Toward the end, RBS schedules a photo shoot with Focal Flame owner and professional photographer, Clint Thayer.  

Thayer shared that his goal is to highlight the bike’s story and singular nature. The gears. The paint job. That specially chosen handlebar tape. And because Thayer can concentrate on both the scale of both the bike as a whole and the detail of every component, commercial product photography shoots for Rocket Bicycle Studio allow the ability to focus on both small product photography (gears, brakes, drivetrain) and large product photography (the bike in its entirety). This is in addition to mindful treatment of product photography lighting.

Thayer’s eye for composition and abstract art makes Focal Flame the logical choice for Oyen’s product photography needs.  Oyen stated, “The bikes are works of art. Not 'just a bike,' but more than that.” Thayer’s experience with Miksang photography gives him insight into how an image can represent something bigger and create a strong positive emotion or feeling.

Each new owner is presented with three professional 8x10 photographs of their bike on the day of pick up. One might call these “birth photos” for the new proud parent commemorating the bike’s homecoming. Like photos of a boat hanging in the executive’s office reminding him or her of good times to come, RBS customers are delighted with the photos of their bike and what they represent. Darla shared, “The photos from Focal Flame were such a great surprise!!  I can't wait to get a couple of them matted and framed....they are a piece of art that I will be proud to display.  They were definitely the icing on the cake!”


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Focal Flame Photography is proud to assist Rocket Bicycle Studio in honoring the creation of each custom bike. And we commend RBS’s ingenuity in using product photography to enhance their customers' experiences.

Are you a small business owner? Interested in innovative ways that photography can provide value to your customers? Contact Focal Flame Photography today!

Guided Tour to the New Focal Flame Web Site

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Sometime when you're in the thick of things, it's hard to slow down enough to capture it all. And ever since we founded Focal Flame Photography, being "in the thick of things" has definitely been one of the best aspects of what we do. But after over two years, it was clear: the time had come to update our web site. This was more easily done during the winter season, when the pace of any outdoor pavement-related endurance sports scene slows in the upper MIdwest (although there was plenty of off-road fun to be had, to be sure.) Because, really, hibernating is overrated. 

So after many sessions of coffee-fueled writing and coding, we present (drum roll, please) the new and improved Focal Flame web site. For a behind-the-scenes look, here's the guided tour.

Home

The home page has been completely redesigned. Our goal was to present a full-screen slideshow of images with a clean, minimalistic design that kept the viewer's focus on the photographic composition. The navigation bar is subtly placed at the lower right-hand portion of the screen, and social media buttons allow one-click sharing. The photo changes every 10 seconds. Now, try this: resize your browser window by dragging. The home page automatically resizes to fit the new dimensions. How sweet is that?! (OK, we're geeks...but you have to admit, it's pretty cool.) In a nutshell, the home page looks really simple by design, but it's kind of like a sports car: under a sleek hood, there's a lot of power. We've tested it on every browser we can think of and so far it has been bullet-proof and dishwasher-safe, but if you notice any issues please let us know. It's also mobile-friendly for viewing on smartphones and iPads.

Custom Photography

Next, check out the Custom Photography page. We've added some description that helps address many of the most common questions we hear about custom sports photography, and there are links to other pages that describe the process for starting a custom photography project and how you can arrange a session for your sports team or club. We've also added a page about other types of photography services we offer, such as career portraits, family and birthday party photography, weddings, and real estate photography. But the feature that we're most honored to include is the set of testimonials from past clients. Each one represents a custom photography project that was borne out of their determination and dedication as an athlete, and it's hard to express just how meaningful it has been to play a part in recording their journey.

Event & Race

From there, take a look at the Event & Race page. We describe a little bit about our approach to sporting events, because we know that competition day isn't just any day - it's the day that you've been working towards, sometimes for months or even years. You can also see an at-a-glance overview of events that Focal Flame Photography will be covering in the near future. Check back often, because we are adding new events all the time. There are also special pages just for Race Directors/Event Organizers and helpful tips for anyone needing assistance with finding their images and purchasing photo products. The Event Status page provides up-to-the-minute updates on photo availability for events that we've covered

We'll just take a brief pause in the guided tour to point out that the new site is extremely social. Every page can be shared with your contacts via Facebook, Twitter, Google+, or via e-mail with a single click. So go ahead - chat it up. 

Commercial Photography

Next, let's take a look at the Commercial Photography page. We admit it - we love visual storytelling, and businesses and organizations are just bristling with both energy and photo opportunities. For several case studies, take a look at the links on the right-hand side of the page.

Fine Art Photography 

The Fine Art page is our creative playground. We believe that art is essential, and that fine art photography really does have the power to change the world. In addition to an Artist's Statement by Focal Flame Photography founder Clint Thayer, there are links to descriptions of exhibits and projects on the right-hand side of the page. We have several creative projects in the works at any given time, so check back for updates. 

Portfolio, About Us, and Store

The Portfolio page provides several galleries featuring sample images in a range of subjects, and once again, content will be updated periodically. The About page tells a little of our own journey, and also provides a link at the right-hand side to some of our Photolanthropy efforts. (Not familiar with the term "photolanthropy"? Visit the page to learn more.) The Store is, of course, your one-stop shop for dozens of galleries from events we've covered, and the Blog is...well....if you're reading this, you're already familiar with it! 

So there you have it. We've tried to illustrate the range of photography services we offer, and the types of creative projects we undertake. Questions? Comments? We'd love to hear them. Just drop us a line

And as always, thanks for your support. Your passion, dedication, and determination is what inspires everything we do. Let's get ready for a terrific 2012! On your mark, get set.....GO!

To follow these and other stories, join the Focal Flame Photography facebook page and follow us on Twitter

Focal Flame Shoots Ad Campaign for Bike Fed: Reasons to Commute by Bike

Some of the best days in photography happen when the phone rings, and after the call ends, you think, "Wow, we HAVE to be a part of that." 

That was the situation when the Bicycle Federation of Wisconsin asked Focal Flame Photography to be part of their ad campaign to help promote cycling in the Madison, Wisconsin area. A series of advertisements rolled out in newspapers, magazines, and billboards around the region to help spread a simple idea: bikes are a great form of transportation. 

All of the ads featured photographs taken by Madison photographer Clint Thayer, and all will feature local Madisonians - often in iconic locations. The campaign was produced in partnership with 20BY2020, a Bikes Belong advocacy effort that envisions 20% of all transportation occurring in the Madison region by bicycle by the year 2020.

To learn more about the message of the campaign, writer Robyn Perrin interviewed Amanda White, Associate Director of the Bicycle Federation of Wisconsin.

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Focal Flame Photography: What inspired the ad campaign?

Amanda White/Bicycle Federation of Wisconsin: We are so fortunate to live in Madison - one of the best cities in the country for biking. We have incredible bike paths, over 50 miles of bike lanes, and new bike boulevards that will prioritize bicyclists. 

However, when we compare Madison to the world's best bicycling cities, we are far behind. Currently, in Madison about 4% of all the commute trips are made by bike. While in cities like Amsterdam and Copenhagen, over 50% of trips are made by bike. There are cities in Germany that support 20% of trips made by bike. Not only are these amazing bicycling cities, but they are also healthy, vibrant communities that have very strong economies.

By trying to achieve 20% of the commute trips made by bike by 2020, we are not only improving our bicycling, we are also improving our community. By biking and walking more, we save money on expensive gas, we provide exercise opportunities needed by both children and adults, and we support healthier air quality.

We are using the ad campaign to promote the benefits of bicycling, in addition to promoting our 20by2020 goal. Bicycling is good for individuals, it's good for families, and it's good for Madison. We hope our light-hearted, fun ad campaign will generate buzz around the joy of bicycling.

FFP: The sites for the images were carefully chosen. How did BFW and 20 by 2020 pick these particular locations?

AW: We had a brainstorming session with two excellent marketing volunteers. The message concepts came from these ideas. I then picked the locations based on the messages we were trying to portray.

FFP: Why did you decide to use commissioned photographic imagery in the campaign rather than stock photography or graphics-only?

AW: Using a skilled, professional photographer to shoot local, Madison sites was vital to the campaign. The images are central to the campaign and the most powerful aspect of the ads. We wanted folks to connect with the people in the images and imagine how they themselves may bike. In order to achieve this important connection, it was vital we use real Madisonians and images of popular Madison locations that people would recognize.

We were so fortunate that we had an amazing photographer! The images are exactly what I had envisioned!

Focal Flame Photography is honored to have been part of this important effort to spread awareness about cycling in Wisconsin. Give bike commuting a try! It's simple, fun, and a great way to get around!

 

To follow these and other stories, join the Focal Flame Photography Facebook page and follow us on Twitter!

SBR Coaching: Bodies in Motion

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To photograph athletes is to gain a privileged glimpse into their world. Recently, photographer Clint Thayer was engaged by SBR Coaching for a series of photo shoots to document the dynamic interaction between coach Jessica Laufenberg and triathletes in training at the center. In the process, he entered a space as rich in visual imagery as it is in friendships.

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With the rigor involved in gaining strength in all three areas - swimming, cycling, and running - triathlon is an athletic discipline that requires immersion in numbers. Split times. Calories. Lap counts, lake water temperature, pedal cadence, pace per mile, minutes in transition zone.  More calories, distributed ever-so-carefully between grams of fat, carbohydrates, and protein. A glance at triathlon magazines and forums leaves the impression that an entire season can be neatly summed up in columns of a training log, every decimal in place.

But belying this black-and-white quantitative world is a deeper truth: triathlon training, intense as it may be, is beautiful. Deeply aesthetic and infused with a meditative quality. In the quietude of an early morning open water swim session, with mind still slightly afog as it wavers between sleep and wakefulness, even the most ordinary training task elicits a feeling of reverence. Meters per minute lift away from the sterility of a spreadsheet into the slap of water on a buoy and the blush of dawn as Laufenberg slips a kayak into a lake, ready to guide and counsel her athletes. Wind sprint training on a late summer evening is an exultation of angles: the arc of lane markings on the track punctuated by muscles, sinews, and something between a smile and a grimace.

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For an endurance sport that can be intensely isolating during competition, most striking is the visual impact of coach and athletes connecting with each other. Knowing that triathlons involve long miles of internal torment and physical suffering, there is a poignancy to seeing Laufenberg working intently with athletes, studying their movement and faces, listening to their breathing patterns. There is a sense that any moment in training - a quiet word, a hand on a shoulder, a refinement of swim stroke, even a grin at the sudden whimsy of one-legged plyometric exercises - might become the critical memory during a race. A moment to draw back on when it’s just the triathlete doing battle with the clock, their thoughts, and a body incredulous at the situation in which it finds itself.

We at Focal Flame Photography are honored to witness the dedication and discipline of triathletes, and wish competitors strength and safe passage as the 2010 race season enters its final phase.

Are you preparing for an IronMan race this season? Share your training experience in the comments section! To follow these and other stories, join the Focal Flame Photography Facebook page and follow our Twitter feed.

Race Day Events: Details Matter

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Whether running a marathon or completing a charity benefit walk, athletes spend a lot of time surrounded by the small details of race events: registration tables, water stations, course markings, finish lines.

But no matter how many events they've completed, it's safe to say that few athletes have thought about those details as deeply as Ryan Griessmeyer, owner of Race Day Events, LLC.

With over 10 years of experience as a competitive triathlete and coach and five years of experience as a race director, Griessmeyer started Race Day Events to help with the logistical details that can drive any event organizer to distraction, such as how to convey course information, handle start and finish line crowds, and keep both participants and onlookers safe. A major component of his business is equipment rental. "We are a one-stop-shop for anything and everything - from timing, to all the equipment needed to put on a running race or triathlon - or anything between there as well," said Griessmeyer. Need a fifteen-foot-tall inflatable arch that can handle hundreds of runners? Not a problem. How about 600 orange cones for course marking? Tents for the post-race picnic? Or perhaps a 5,000-watt gas power generator would help the day go more smoothly.

These are the equipment logistics that are needed to bring an event to reality, and when Greissmeyer commissioned Focal Flame photographer Clint Thayer to help document Race Day Events equipment and services in action, Thayer jumped at the opportunity. "My initial impression of Ryan's events are that they're very well planned out. They're planned out from the standpoint of someone who actually has participated in events, so he knows where and how and when things should actually happen," said Thayer. "His crew - they know what they are doing, and they know what needs to get done. It's impressive to watch."

For the commercial art shoots, the objective was threefold: document the well-established Lake Monona 20km running race, capture the spirit of the new and already wildly popular Mud Run, and illustrate Race Day Event rental equipment in action.

The weather was pitch-perfect for the 32nd annual Lake Monona 20km run on May 1, but the tranquil skies belied the fact that the just four years previously the event was almost permanently shut down. "The [former] race director just wasn't interested in taking it on any more, he decided it was time to give it up. Nobody was really stepping in to take it over," said Griessmeyer. Having gathered some race directing experience during his time at Fleet Fleet Sports in Madison, Griessmeyer decided to take on the challenge. "I thought it was a good idea to step in and make it happen and we've grown it quite a bit since. When I took it over, the race had about 300 to 350 [participants]. We hit 900 this year," said Griessmeyer. Focusing on attracting new sponsors and making the atmosphere more festive, Race Day Events added post-race entertainment including a live band. "We made it more of an all-around festival than just an elite running event," said Griessmeyer.

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On May 9, an upbeat race day atmosphere was taken to an entirely new level with the inaugural Madison Mud Run,

a completely whimsical combination of a 4.6 mile run, obstacles, beach-themed costumes, and - of course - a giant mud pit. "The inspiration came from the Muddy Buddy, which is actually a bike and run in the Chicago area," said Griessmeyer. "But I did some research on the internet and also came up with my own ideas, gave it my own twist."

Playing in the mud is irresistible, and the first-ever event was a tremendous success. "We were only expecting 150-200 people for the spring event, and ended up with 550," said Greissmeyer. Race Day Events will host another Mud Run on October 31 (Halloween-themed, of course), which they expect to sell out with over 1,000 participants. Team entries are encouraged, with special team categories such as Fire/Police/EMS. And Greissmeyer makes sure that the event is family-friendly. "[The Mud Run] draws out anybody and everybody. It's not your typical crowd of elite runners. It's just families, high schoolers, people who really don't run much at all just out there having a good time," he said.

And the enjoyment is genuine, to be certain. But it takes more than just goodwill to make sure that hundreds of people have a positive experience at events like these. Race Day Events crew members tend to details large and small, from rising at dawn to soak a field of soil with water (it turns out mud doesn't make itself), to ensuring that every corner is marked. In documenting these details, Thayer looked for the story elements inherent to each day's unfolding. Whether focusing on the swift footstrikes of runners or a cup of water offered in an outstretched hand, these are the elements that make a difference.

Speaking of making a difference, Race Day Events quietly holds true to the greater community as well - making $2,300 of charitable donations in the first six months of 2010 alone. Whether focusing on the greater good or simply putting on a good race, though, Greissmeyer's goal is straightforward: "Trying to gauge what the participants want and trying to keep everyone as happy as possible." Judging from the smiles, the effort is right on the mark.

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Check out more images in the Madison MudRun 2010 and Lake Monona 20k Galleries.  Did you participate in the Lake Monona 20km race or the Madison Mud Run? Tell us about it in the comments. To follow these and other stories, join the Focal Flame Photography Facebook page and follow our Twitter feed