Sometime when you're in the thick of things, it's hard to slow down enough to capture it all. And ever since we founded Focal Flame Photography, being "in the thick of things" has definitely been one of the best aspects of what we do. But after over two years, it was clear: the time had come to update our web site. This was more easily done during the winter season, when the pace of any outdoor pavement-related endurance sports scene slows in the upper MIdwest (although there was plenty of off-road fun to be had, to be sure.) Because, really, hibernating is overrated.
So after many sessions of coffee-fueled writing and coding, we present (drum roll, please) the new and improved Focal Flame web site. For a behind-the-scenes look, here's the guided tour.
The home page has been completely redesigned. Our goal was to present a full-screen slideshow of images with a clean, minimalistic design that kept the viewer's focus on the photographic composition. The navigation bar is subtly placed at the lower right-hand portion of the screen, and social media buttons allow one-click sharing. The photo changes every 10 seconds. Now, try this: resize your browser window by dragging. The home page automatically resizes to fit the new dimensions. How sweet is that?! (OK, we're geeks...but you have to admit, it's pretty cool.) In a nutshell, the home page looks really simple by design, but it's kind of like a sports car: under a sleek hood, there's a lot of power. We've tested it on every browser we can think of and so far it has been bullet-proof and dishwasher-safe, but if you notice any issues please let us know. It's also mobile-friendly for viewing on smartphones and iPads.
Next, check out the Custom Photography page. We've added some description that helps address many of the most common questions we hear about custom sports photography, and there are links to other pages that describe the process for starting a custom photography project and how you can arrange a session for your sports team or club. We've also added a page about other types of photography services we offer, such as career portraits, family and birthday party photography, weddings, and real estate photography. But the feature that we're most honored to include is the set of testimonials from past clients. Each one represents a custom photography project that was borne out of their determination and dedication as an athlete, and it's hard to express just how meaningful it has been to play a part in recording their journey.
Event & Race
From there, take a look at the Event & Race page. We describe a little bit about our approach to sporting events, because we know that competition day isn't just any day - it's the day that you've been working towards, sometimes for months or even years. You can also see an at-a-glance overview of events that Focal Flame Photography will be covering in the near future. Check back often, because we are adding new events all the time. There are also special pages just for Race Directors/Event Organizers and helpful tips for anyone needing assistance with finding their images and purchasing photo products. The Event Status page provides up-to-the-minute updates on photo availability for events that we've covered.
We'll just take a brief pause in the guided tour to point out that the new site is extremely social. Every page can be shared with your contacts via Facebook, Twitter, Google+, or via e-mail with a single click. So go ahead - chat it up.
Next, let's take a look at the Commercial Photography page. We admit it - we love visual storytelling, and businesses and organizations are just bristling with both energy and photo opportunities. For several case studies, take a look at the links on the right-hand side of the page.
Fine Art Photography
The Fine Art page is our creative playground. We believe that art is essential, and that fine art photography really does have the power to change the world. In addition to an Artist's Statement by Focal Flame Photography founder Clint Thayer, there are links to descriptions of exhibits and projects on the right-hand side of the page. We have several creative projects in the works at any given time, so check back for updates.
Portfolio, About Us, and Store
The Portfolio page provides several galleries featuring sample images in a range of subjects, and once again, content will be updated periodically. The About page tells a little of our own journey, and also provides a link at the right-hand side to some of our Photolanthropy efforts. (Not familiar with the term "photolanthropy"? Visit the page to learn more.) The Store is, of course, your one-stop shop for dozens of galleries from events we've covered, and the Blog is...well....if you're reading this, you're already familiar with it!
So there you have it. We've tried to illustrate the range of photography services we offer, and the types of creative projects we undertake. Questions? Comments? We'd love to hear them. Just drop us a line.
And as always, thanks for your support. Your passion, dedication, and determination is what inspires everything we do. Let's get ready for a terrific 2012! On your mark, get set.....GO!